Job Information
Biomat USA, Inc. Social Media and Digital Content Manager in RTP, North Carolina
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
This position is remote-based with up to 25% travel.
Summary:
The Social Media & Content Manager will oversee the growth strategy across organic social media channels and build engagement with the Grifols donor base across all digital channels. You will develop, distribute, and measures content effectiveness across multiple vehicles. The position will drive engagement with our donor base, developing content to provide a clear understanding of Plasma Donation and the lifesaving therapeutics derived from plasma donations. This position will report to the Associate Director of Acquisition & Retention, playing a key role in advancing our digital marketing strategy and execution.
Primary Responsibilities:
Strategy Development: Develop and execute a holistic social media and content strategy across all platforms, with a goal of increasing brand awareness and driving new donor acquisition. Identify emerging trends, platforms, and technologies to ensure Grifols Plasma is relevant across all digital marketing channels.
Content Creation and Management: Manage all content and creative development for organic, owned and paid media channels, including social, video, display, CRM (email, push, mobile), influencers and website.
Social Media Management: Develop a strategy and distribute original content across social media accounts. Create reports based on engagement, give recommendations, and update the strategy based on metrics.
Campaign Management: Own campaign planning and execution. Partner with the broader marketing team to develop a campaign calendar focused on key events, holidays and trends within the event planning industry. Execute cohesive campaigns across organic social channels.
Work closely with full Marketing team to strategize and align on content calendar for maximum audience engagement.
Develop an SEM/SEO strategy that aligns to and exhibits the brand positioning and accelerates traffic to the Grifols website
Drive all steps of writing/content projects from concept, approval, and execution, all the way to the evaluation and measurement of each project’s success
Experience managing projects from concept to final delivery with the ability to meet tight deadlines and prioritize workload.
Up to 25% travel required
Knowledge, Skills, and Abilities:
Strong writing, editing and verbal skills with ability to engage an audience and attention to detail
Proven track record of creating engaging content for Reels, Stories, YouTube shorts, and TikTok.
Expertise in platform-specific tools, features, formats, standards, user behaviors, and best practices with an understanding of how to apply them to achieve performance goals.
A strong knowledge of social media platforms and trends
Experience driving SEO & SEM optimization, especially in direct to consumer, retail or e-commerce industry
Results oriented with a proven track record of setting and hitting KPIs
Proven skills in problem-solving, organization and priority setting
Ability to thrive in a fast-paced, startup environment
Positive outlook, collaborative spirit, able to work well within a team and independently.
Ability to maintain a composed and professional demeanor.
Eager to learn new skills and adapts quickly.
Education and Experience:
Bachelor's Degree or equivalent experience
5+ years experience in a content marketing role and a demonstrated track record working in multimedia environments
Grifols is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, national origin, ethnicity, religion, gender, gender identity, pregnancy, marital status, sexual orientation, citizenship, genetic disposition or characteristics, disability or veteran's status or any other classification protected by applicable State/Federal laws. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Pay scale of $118,088.90 - $177,134.50 per year for California and Washington, $102,686.00 - $154,030.00 for Maryland, and New York, depending on training, education and experience. This position is eligible to participate in up to 8% of the company bonus pool. We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement. We are committed to offering our employees opportunities for professional growth and career progression. Even though we are a global healthcare company with employees in 30 countries, Grifols prides itself on its family-like culture. Our company has more than tripled its workforce in the last 10 years — we’re growing, and you can grow with us!
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Learn more about Grifols (https://www.grifols.com/en/what-we-do)
Req ID: 513815
Type: Regular Full-Time
Job Category: Marketing